Data capture boost customer engagement by 319%!


Data capture is a vital element for all businesses. Below we display how data capture boosted our client The Entertainers engagement by 319%.

The Entertainer originates in Amersham, Buckinghamshire, and is the UK’s largest independent toy retailer.

The popular brand has 124 stores and has loads of transactions happening every day. the company partnered with ODICCI to create an engaging offline-online campaign.

Want to know how we did it?

Customers scratched the card and revealed a unique code, which they then registered online with, along with their details to see if they had won. The second type of card had a unique number and no scratch. Again, customers registered online with their code to see if they had won.

The campaign was created with the incentive for the participation of a £250 gift card. Two types of cards were made and distributed in-store – the first type was a scratch card with a unique number.

We found that the cards containing a scratch had a significantly higher redemption rate than those without, and believe this is because of the increased engagement of reveal marketing. Email addresses are automatically verified and full opt-in.

At the end of this process, we added a second chance to win a £50 gift card by asking customers to give their feedback and enter their Net Promoter Score (NPS). This leads to an amazing 300% increase in customer feedback, allowing The Entertainer to better understand their customers.

Objectives

  • Million of transactions every year and no effective data capture process in place
  • Implement a fun and non-intrusive offline data capture concept
  • Easily add new stores to the data capture
  • Report and analyse results in real-time

Solutions:

  • Integration of transactional data
  • Profile capture and email verification
  • Scratch cards to reveal
  • In-store distribution tracking of cards using barcodes
  • Weekly reporting to stores

Results:

  • Feedback / surveys increased by 270% during trial and 319% during global implementation
  • Captured email address; receipt number and favourite store.
  • Excellent engagement from stores in the data capture process

Interested to know what ODICCI can do for you?

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10 interactive Black Friday experiences

You’ve probably heard some of the madness that surrounds Black Friday, well it’s about to get a little crazier!

Black Friday is the day after American Thanksgiving. This marks the start of the Christmas holiday shopping season for consumers.

This often means retailers often heavily promote their stores and markdown prices to entice shoppers to buy products both online.

Black Friday Biggest Shopping weekend

Black Friday is the start of the biggest shopping weekend of the entire year, it is full of amazing deals, cheap electronic items!

According to Statisica (2019), The United Kingdom takes Black Friday quite seriously. The total retail spending during Black Friday was forecast to reach £8.57 billion pounds. The highest among many other countries in Europe.

The figures suggest that reports of Black Friday fatigue among shoppers, deterred by bogus discounting, may have been wide of the mark. Black Friday retailers to keep Black Friday as a key retail event in the run-up to Christmas.

10 interactive experiences to improve your engagement with your audience!

Scratch the discount

The smash the discount is an effective interactive experience that will enable your audience to have a bit of fun. The interactive experience permits your audience to get inspiration, tips, or just see your products from a new perspective.

Spin the wheel (Black Friday)

Interactive games like spinning wheel is a great manner of grabbing the consumers attention. The experience will not only just boost your email list but also improve conversation rates.

Black Friday (Quiz)

Quizzes have the ability to drive massive chunks of traffic and that’s not the end of the story. For marketers like us, we need a purpose for driving traffic, eyeballs alone are not the goal.

To help connect the dots between quizzes and ROI, here is the complete guide to making and using quizzes.

Black Friday Profiler Game

odicci’s customer profile experience will help you to understand who your audience and their interests. This insight will help you to recognise your customer’s characteristics, behaviour and trait.

Black Friday Memory Game

The new memory game will help you to improve the general brand awareness of your company.

Your potential clients will be aware of your existence and the products and services that you offer. That can only mean that there is a big chance of converting them into your customers!

Peel the Friday discount

The peel experience enables you to interact with your audience in a fun, unique and exciting manner. The experience enables you to stand out and boost more revenue.

Black Friday Gift Finder

Gamification can be a great way to attract new subscribers and keep them. The interactive elements help to make emails more memorable and more engaging long after the initial sign-up.

Black Friday Wheel of Fortune

The Wheel of Fortune experience is a unique marketing tool that often is not classed as marketing. This is often seen as a fun and exciting experience. The interactive experience allows your audience helps generate good conversation rate.

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