Getting shoppers onto your Shopify store is challenging enough. Getting them to quickly find the right product is even more difficult.
As your catalogue and collections grow, and visitors seek different items, “browse and hope for the best” often fails. Shoppers get overwhelmed, hesitate, and leave without buying.
This is where a product recommendation quiz can make a difference. Instead of leaving shoppers to scroll through endless options, you can guide them towards products that genuinely match their needs, preferences, or buying intentions.
In this guide, we’ll explore what a product recommendation quiz on Shopify is, why more brands are adopting them, what to consider before creating one, and how to set it up to benefit shoppers while remaining commercially savvy for your store.
What Is a Product Recommendation Quiz on Shopify?
A product recommendation quiz on Shopify is an interactive tool that helps shoppers find suitable products based on their needs, preferences, or buying intent. Rather than leaving visitors to browse your catalogue independently, it directs them towards the most relevant products more quickly and personalises their experience. For Shopify brands, this means a smoother shopping journey for customers and a smarter way to convert interest into action.
Why Shopify Brands Use Product Recommendation Quizzes
Driving traffic to your Shopify store is one thing. Helping shoppers find the right product before they lose interest is another.
When people land on a store with too many options, it becomes harder for them to choose confidently. A product recommendation quiz helps reduce that friction by turning product discovery into a more guided, personalised experience.
For Shopify brands, that matters for a few simple reasons:
- They make product discovery easier.
Baymard found that 41% of e-commerce websites do not fully support common search queries. A quiz provides shoppers with a quicker path to the right products.
- They help brands meet rising expectations around personalisation.
McKinsey found that 71% of consumers expect personalised interactions, and 76% get frustrated when they do not receive them. A quiz is a simple way to make your store feel more relevant.
- They can increase the commercial value of personalisation.
Deloitte reports that 80% of consumers prefer personalised experiences and say they spend 50% more with brands that offer them.
- They create a more natural way to collect useful customer data.
Shopify notes that first-party data is more reliable because it comes directly from your own channels. A quiz gives shoppers a clear reason to share that information.
- They turn passive browsing into clearer buying intent.
Instead of leaving shoppers to browse aimlessly, a quiz narrows their options and gives them a clearer next step.
What to Plan Before You Set Up Your Shopify Product Quiz
Setting up a Shopify quiz is usually not the hardest part. The more challenging aspect is understanding what you want the quiz to achieve before you start building it.
If you plan a few key elements in advance, the whole process becomes much simpler, and the final outcome is far more helpful for both your shoppers and your store.
- Start with one clear goal.
Decide what this quiz is intended to help you do, whether that is guiding product discovery, increasing conversions, capturing leads, or promoting a specific range.
- Decide what products you want to recommend.
Not every product needs to be included in the quiz. Starting with a focused selection of products or collections makes the quiz simpler to create and easier for shoppers to follow.
- Choose only the questions that shape the recommendation.
Every question should help you make better recommendations. If a question does not influence the outcome, it probably doesn’t need to be included.
- Map answers to outcomes before you build.
Consider which answers should lead to specific products, categories, or results. This makes the quiz feel more relevant and keeps the build process much more straightforward.
- Plan the result page and the next step.
A good results page should do more than just show a match. It should encourage shoppers to take actions, whether that’s viewing products, adding items to the basket, or moving forward with confidence.
When these parts are clear, creating quizzes feels much less daunting. It becomes a more organised, manageable task, and much simpler to turn into a live experience with the right tool.
How to Set Up a Product Recommendation Quiz on Shopify
Once you know what you want your quiz to achieve, the setup process becomes much easier, especially when you are using a tool designed to simplify quiz creation for Shopify brands.
With the Odicci Shopify app, there’s no need to overcomplicate things. You can start with a simple structure, connect shoppers to the right products, and create a quiz that feels polished without requiring a developer.
A typical product recommendation quiz setup usually looks like this:
Step 1: Choose the right quiz type.
In Odicci, you can choose between a Logic Quiz and a Profiler Quiz. A Profiler Quiz is suitable if you want to classify shoppers into simple categories and direct them to the most relevant product or page. A Logic Quiz is better when you require more detailed rules and more customised recommendation pathways.
Step 2: Add the questions that matter most.
Keep your quiz focused on key questions that influence the recommendation. With Odicci, start with a few clear, relevant questions rather than overly complex ones.
Step 3: Connect answers to the right outcomes.
Once your questions are set, link each answer path to the right product, collection, or result. This makes the quiz useful and turns your recommendation logic into a live shopper journey.
Step 4: Build a result page that encourages action.
A strong result page should do more than display a recommendation. It should help shoppers move forward confidently, whether viewing a product, exploring a collection, or progressing toward purchase.
Step 5: Decide where the quiz should appear on your store.
Consider where the quiz fits best: landing page, product page, collection page, or another key area of the customer journey. Proper placement makes the experience more natural and effective.
Step 6: Test the journey before you launch.
Before going live, run through the quiz yourself to check the logic, relevance of recommendations, and clarity of the result page. Even a simple review improves the final experience.
Want a detailed, step-by-step guide? Raad this: How To Create A Product Recommendation Quiz For Your Shopify Store.
3 Product Quiz Examples to Learn From
1. Hotel Chocolat: Turning product discovery into a guided match
Hotel Chocolat’s Love Match quiz achieved a 64% completion rate, and the “Meet Your Match” CTA reached a 60% click-through rate for one of its chocolate profiles. Instead of asking shoppers to browse hundreds of products on their own, the quiz helped match them to chocolates based on their flavour preferences and sent them to customised recommendation pages. It is a strong example of how a quiz can make product discovery feel simpler, more personal, and more actionable.
2. Cult Beauty: Using a quiz to drive engagement at scale
Cult Beauty’s Haul of Fame quiz garnered 68,000 entries in 2024, with a 60% completion rate, and entries increased by 17% compared with 2022. The quiz encouraged shoppers to share their favourite products of the year, transforming a simple brand interaction into a highly engaging data collection opportunity. For brands with extensive product ranges, this demonstrates how a quiz can do more than entertain; it can keep customers engaged while revealing what truly matters to them.
3. VoucherCodes: A simple profiler quiz with strong engagement
VoucherCodes’ Taylor Swift Eras profiler quiz achieved a 76% completion rate and also helped uncover useful audience insights, including that 39% of respondents preferred Facebook and 37% were born in the 60s and 70s. The quiz used a light, playful format to match users to a persona while boosting engagement with VoucherCodes’ VIP loyalty scheme. It serves as a good reminder that a quiz does not need to be overly complicated to be effective. Even a simple profiler quiz can generate strong engagement and valuable customer insights.
Ready to Launch Your Shopify Product Recommendation Quiz?
If your shoppers are struggling to find the right products, a quiz can turn that friction into a clearer, more personalised route to purchase. And with Odicci, you don’t need a complex build or a developer-led project to achieve it.
Why Shopify brands choose Odicci for product recommendation quizzes:
- Built for quick launch, so you can get a quiz live without turning it into a long ecommerce project
- Flexible quiz types, depending on how simple or detailed your recommendation flow needs to be
- Designed for real shopper journeys so you can guide visitors to the right products, collections, or next step
- Easy to customise so your quiz feels on-brand, not like a generic plugin
To get started, install the Odicci Shopify app. If you’d like to see how the studio functions before building, check out our Platform Tour. If you have questions or want to discuss the optimal setup for your store, schedule a demo with us.