Science In Sport’s Refer a Friend: Boost Retention and Acquisition

refer a friend

Looking to improve customer acquisition and retention for your business?

One tool you might want to consider is Odicci’s refer a friend feature. This powerful feature can help you to grow your customer base while also encouraging your existing customers to remain loyal to your brand. Let’s take a closer look into how this feature works, and some tips for using it effectively.

What is Odicci’s Refer a Friend Feature?

Odicci’s refer a friend feature is a marketing tool that enables your customers to refer their friends to your business. When a customer refers a friend using this feature, they are usually given a discount or some other type of reward for doing so. In turn, the friend who was referred is also given a discount or reward for becoming a new customer.

This type of referral marketing is a powerful tool for boosting customer acquisition and retention. By incentivizing your existing customers to refer their friends, you can tap into their social networks and reach new potential customers. At the same time, by offering a reward to both the referrer and the friend, you can encourage both parties to become loyal customers of your brand.

Why do you need Refer a Friend?

Overall, Odicci’s refer a friend feature is a powerful tool for boosting customer acquisition and retention. By offering incentives to customers who refer their friends, you can tap into their social networks and reach new potential customers. To use this feature effectively, it’s important to offer a compelling incentive, make it easy to refer friends, track and analyze results, and test different incentives and messaging to see what works best. With these tips in mind, you can create a successful refer a friend program that helps to grow your business and retain your existing customers.

Check out how Science in Sport used Refer a Friend


Science In Sport implemented a refer a friend experience into their website using the Odicci Interactive Marketing Hub. This sparked a boost in their customer acquisition and retention.

Science in Sport is the world’s leading performance nutrition brand. Combining world-class knowledge and scientific formulations to provide optimal performance solutions across the nutritional need states of energy, hydration, and recovery. Since 1992, Science in Sport has fuelled Olympians, World Record Holders and World Champions from Cyclists to Swimmers and Heptathletes to Runners.

The brand has introduced our Refer a Friend feature as an always-on experience on their website.

This interactive refer-a-friend experience allows loyal customers to refer a friend easily and efficiently – all they have to do is register. This provides Science in Sport with not only new customers but also valuable data on their target market.


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