How many marketing strategies are actually memorable for the target customers? Odicci craft experiences that entice customers to want to get to …

Want an eco-merce and data collection strategy that engages and retains customers? We have been working together with Just Hype to create …

The ‘cookie apocalypse’ is slowly looming over us. But could it destroy businesses that have been relying on cookies? Apple introduced its …

Just because customers are interested in receiving emails doesn’t mean that you’re maintaining them engaged. Thankfully, there are many things you can …

All successful marketing begins with good data — because data drives personalisation, and personalisation drives conversion.  Types of data Personalisation strategies have …

Marketers can use zero-party data (ZPD) solutions to ask customers for information that’s hard to infer, deliver personalization that isn’t creepy, and …

In 2021, customers are seeing between 6,000 to 10,000 advertisements every day. Knowing how bombarded people are with this type of daily messaging …

The vast majority of current web browsers now block third-party cookies or are on their way towards full blocks. This means that …

Seasonality planning certainly changed for 2020 which challenged marketers to evolve their thinking, for example Valentine’s Day 2021 a single day dedicated …

  by Camilla Bass, Content Marketing Manager at      First-party data – such as actions a customer takes across your website …

Data capture is very vital for all types of businesses. let’s find out how Scribbler boosted their database and email list by …

Businesses aim for the same results which are to boost database and sales! this is very common for businesses in all types …