Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now that Halloween has passed and it’s November, it’s official: Christmas season is here!
91% newly acquired email addresses and 88% customer retention
Hawkin’s Bazaar (visit here) is a novelty gift and toy shop chain based in the United Kingdom offering a unique range of toys, gifts, gadgets and curiosities.
Millions of transactions take place every year yet very little information is gathered from customers passing through Hawkin’s Bazaar stores. By implementing a customer engagement programme, Hawkin’s Bazaar looked to grow their existing email marketing database exponentially and drive local sales.
The Christmas season is fast approaching. Now is the time to plan your marketing strategy and engage with your customers for peak season.
This webinar will give you insights into how you can boost your email marketing database and advise on marketing strategy for Christmas. You will learn from this webinar:
Social media is one of the most important aspects to consider on Black Friday. Every business have many deals for this day and your social media accounts like Facebook, Twitter or Instagram are the perfect way to promote those offers to your customers and drive more sale to your business. Here are 7 ideas to use on Black Friday.
Are you wondering how many people will be coming to your store this Black Friday? The digital commerce consultancy, Salmon, whose clients include Argos, Sainsbury’s or Selfridges, has predicted that Black Friday will surpass £1bn sales this year so that retailers need to take advantage this opportunity to data capture.
The main goal of email marketing is to trigger an action from the recipient. As such, one of the most, if not the most, important element of your email is your Call to Action button (CTA). These buttons are used in your website and on your landing page to guide users towards your goal conversion. CTA buttons can vary in style and size depending on your goal conversion and website style. Here are 7 examples to improve your conversion and get the most clicks out of your beautiful buttons.
Retailers are improving the online shopping experience for users in their websites but they need to find the way to reduce basket abandonment, an inevitability problem in e-commerce as it’s all to easy for shopper to lose interest, decide to buy from a competitor or back out because they are only browsing.
A very important part of your shopping cart abandonment email is about the ability to deliver a sense of trust, excitement and urgency, enabling a tangible desire to buy your product. If you follow this emotional engagement closely your ability to sell will then go up dramatically. The key components of a good shopping cart abandonment email are sender, subject line, visual reminders of the product(s), personalisation, branding and a clear call to action button.
Transactional emails are typically sent automatically and are triggered by an event such as a product purchase, request for information, or a newsletter sign up. With overall open rates averaging greater than 70%, transactional email can be used to improve conversion rates to purchase, cross-sell, or up-sell products, increase web traffic, qualify leads, and provide marketing accountability.
Increasingly retailers try to capture data from customers at checkout, “can I have your email address please?” It seems an obvious thing to do however with data capture at Point of Sale there are numerous challenges. We have identified 5 main reasons why data capture at Point of Sale is not effective:
1) Intrusive: it can be an uncomfortable experience for customers to disclose personal information at checkout. Customers also often do not have the time.
2) Data quality: names, emails addresses when entered into the system are often misspelled. Wrongly entered email addresses will cause deliverability issues, wrongly entered first name or title will cause customer frustration and disappointment about your brand.