Odicci is the first ZERO-Party Data platform to achieve the ISO/IEC27001 certification. It reinforces the commitment to the highest standards of information security and data protection.

Odicci, a leader in interactive customer engagement, today announced that interactive engagement platform was awarded the ISO/IEC27001 certification. 

The ISO/IEC 27001 certification displays that odicci has met the complex international standards in ensuring the privacy, confidentiality, integrity and availability of the entire odicci customer engagement platform.

‘’We know that every customer engagement and data collection decision we make has a security component to it, and our customers and their data is at the forefront.’’ – Jacques Prothon (Odicci CEO)

Odicci’s customer engagement platform enables users to create interactive experiences to build strong relationships and loyalty with new and existing customers. Now with the ISO/IEC 27001 certification, we have a compliance commitment to monitor the best practises through repeatable processes including data transmission, logging, storage access controls operations and tracking of threats, and continuous improvement.

“We are setting the standard of thriving for the excellence and our strategic investment in maintaining a robust engagement platform and the completion of this internationally recognised certification process illustrates our dedicated commitment to security and the protection of customers data.’’ – Jacques Prothon (Odicci CEO)

ISO/IEC 27001:2013 is an Information Security Management System (ISMS) standard announced in October 2013 by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).The standard guarantees that corporations have established methodologies and a framework of business and IT processes to support identify, manage, and reduce risks.

More information about this standard can be found at https://www.iso.org/isoiec-27001-information-security.html.

What is Customer profiling?

Odicci’s Customer profiling module will help you to understand the softer side of your customers, highlighting who they are, what they look like, their interests and wants. This insight will help you to recognise your customer’s characteristics, behaviour and traits. Having a better understanding of your customers, you will also understand what they are interested in and in turn be able to communicate in a more effective and personalised way.

Paperchase launched their Colour Crush Profiler experience which achieved a 50% participation rate with a 21% opt in rate to receive future communications from the brand.

So is this  Zero Party Data collection?

In short yes…a recent marketing buzz word that describes any data that a customer proactively and deliberately shares with a brand or organisation which differs from first-party data collection as it provides organisations  with explicit consumer preferences, rather than implied preferences (that are typically generated from a brands interactions with a consumer)

Essentially, zero party data aligns with  the customers desire for personalisation, as it enables  them to proactively state what they want from a brand in exchange for their personal information. It gives organisations greater insights into the customer’s needs, interests and intent – unlike first-party data which can only offer insight generated from purchase history  basic facts like date of birth.

What is the commercial opportunity and how will it benefit me?

The odicci profiler is designed to collect enriched data in a fun and engaging way that can be used for future customer targeting, furthermore coupled with a commercial proposition you can present tailored offers to your customers based upon their personas collected during the process, for example Benefit Cosmetics Profiler added a ‘shop now’ CTA at the end of the experience and achieved a 20% increase in basket value when compared to the previous month. 

Contact the odicci team today to find out how the Profiler can be your tool of choice for zero party data collection and to get personal with your customers… Reach out to [email protected] for more information.

Reaching customers as they travel through any store is challenging, they are typically focused on their particular objective which may be to buy a particular product, look for a type of gift or just pass through to their next destination.

This is a common challenge that Dufry faces on a daily basis as they want to engage customers while driving sign ups for their RED loyalty programme. Odicci supported Dufry by building a digital snow globe using our “Shake To Reveal” Module as an engagement tool that was relevant to the time of year.

While consumers were passing through a Dufry store they saw multiple communication points promoting the activity all of which drove through to Odicci experience from either a QR Code or directly from the link.

The campaign is running across 17 countries across Eastern Europe and Latin America, with bespoke prizes being claimed at each Dufry store such as vouchers, gifts, perfumes and chocolates.

With the Odicci countdown feature we gave winners a time limit to claim certain prizes to ensure that they picked them up while they were in the store.

Need help finding the perfect gift? We’re here to help.

The holiday season is quickly approaching, which means it’s time to start thinking about gifts for your loved ones. But, finding the perfect gift can be challenging. So many options and you want to make sure you buy them a Christmas gift that is going to put a big smile on their face. This should be an easy task, but often brings on unwanted stress.

Here’s where interactive marketing comes into play. Interactive modules like Odicci’s Profiler can help your customers easily find the perfect gift they’re looking for, just by answering some questions on their style, likes, favourite items (the opportunities are endless and completely up to you!). Then, they receive a custom profile based on their responses. Interactive marketing techniques are an increasingly effective way to engage customers and prospects with your brand and capture data.

People’s shopping habits have changed and the number of online shopping purchase in on the rise, especially during the holiday shopping months of November and December. In fact, 25% of all holiday shopping occurs online and 40% of all Christmas sales occur within 15 December and 24 December, with the busiest shopping day being the Saturday before Christmas. Now that you know where your customer’s will be shopping during that time period, you have a great opportunity to be able to connect with them and enrich your customer database.  

The new Profiler module (just launched!) incorporates both data capture and enrichment. Customers are asked a few questions and then a profile is created based on the customer’s responses. The Profiler is a simple and fun way to engage customers and prospects, convert them into leads by providing suggestions, and profiling their interests for future marketing campaigns. The best part is, your customers don’t feel like they’re handing over data, but participating in an enjoyable experience that is giving them actionable results.

How does it work?

1. Introduction frame to grab attention
2. Data capture frame – name, email, etc.
3. Questions to help profile the respondent
4. Results frame with your profile

The Profiler module isn’t just for Christmas! It can also be used as an evergreen campaign to help you profile your customers all year long. Create the questions and profiles once, and its completely scalable to withstand the test of time.

Interested in learning more about the Profiler? Reach out to [email protected] for more information.

Life’s a [Clean] Beach.

To kick off August, the Odicci took some time to get out of London and give back to the environment. We travelled down to Brighton to do some team building with a purpose.

We got together as a team to pick up trash at the beach in Brighton, near the Brighton Palace pier. This beach clean-up was not only a great way to enjoy the outdoors and do a team building activity, but also left a positive vibe among the team from helping reduce pollution in the area.

What exactly is a beach clean-up? It’s essentially a volunteer activity done by anyone from companies, to families, friend groups, local community groups, or anyone looking to make a difference. Volunteers gather to collect trash along coastlines all around the world to help keep beaches clean from materials that could cause harm to the local marine life and the environment – making the beach a nicer and cleaner place for everyone!

Why do it? For humans, being near water can boost creativity, and lower stress and anxiety, but it’s not just us that benefit from it. Marine animals depend on our beaches to be safe and clean so they have a healthy beach ecosystem to live in.

Local Brighton groups like SEA LIFE Brighton, Pier 2 Pier, Brighton & Hove City Council all coordinate frequent beach clean-ups as an opportunity to do large scale cleaning of the beaches. But, as part of Odicci’s ongoing mission to be environmentally friendly, we didn’t want to wait for the next organised beach clean-up in order to help out! So, we grabbed our bin bags and gloves and went out on our own.