Right now, being sustainable and eco-friendly is of utmost importance for Fashion brands. It is said that four in five UK consumers will boycott apparel brands that fall short in their ESG efforts by 2024.
If you want to generate sales and income, you must prioritise an environmental or social agenda. New Look are a perfect example of a brand priortising sustainability and reducing fashion waste in their marketing campaigns.
How can Odicci help?
Our easy-to-use interactive marketing hub can be utilised to create marketing campaigns that will promote and help drive forward your ESG or B-corp commitments.
Odicci provides a single platform that allows marketers to easily create innovative and exciting interactive experiences all in one place. Life is made easier for the marketeer by being able to use one platform and the e-commerce process is made engaging and fun for the customer.
Our interactive experiences can be used to spread a brand’s sustainability messages in a way that engages and interests consumers. Additionally, they can be integrated into emails or social media – boosting your campaigns even further.
New Look x Refashion
Recently, New Look have gone live with an interactive quiz that alerts their customers of their NewLook x Re-Fashion campaign. Users are able to work out if their used clothes are eligible through the quiz and are then directed to the New Look website to order a donation bag.
Furthermore, users are also given the opportunity to opt into New Look emails and be in with a chance to win a prize. Overall – an excellent way of spreading their message and bringing in more donations.
The aim of the campaign was to use the Odicci Interactive Marketing Hub to raise awareness on pre-loved fashion whilst also encouraging users to take the quiz and encourage engagement on New Look campaigns.
The experience saw 10k completed entries and 5000 drop offs.
Additonally, New looks completion rates saw a 52% uplift on this experience compared to other experiences they have produced with Odicci, proving that sustainability is where their customers interests lay.
Get in with the eco friendly crowd and focus your marketing on sustainability with the Odicci Interactive Marketing Hub.
