Payday is a joyous word, the occasion evokes emotions of joy, excitement and relief for many. How should you adapt your marketing strategies to suit the monthly financial refuel?
According to research, 33% of consumers spend more around their payday. This is an opportune moment to deliver personalised communications to your customers.
We can categorically say that if you are selling to consumers, then payday, or the run-up to it, should be your definite day.
That doesn’t mean other days in the month aren’t profitable too, but payday is one you cannot afford to miss!
Paperchase rewards their members with a payday perk over a four-month period. as a brand, they wanted to change things up. Paperchase used the odicci ‘spin the wheel’ experience to boost engagement.
To conclude this resulted in an increase of 109% CTR (Click-through rate)!
Sorcha Lynch who looks after the online marketing for Paperchase commented
“ We’ve been working with odicci for a number of years now and it was an obvious choice to use an odicci experience for our payday campaigns and we are pleased with the results we have seen”
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