A Klaviyo quiz can do more than collect email addresses. It can help customers find the right product, reveal useful preferences and give your team better data to personalise what happens next.
Because Klaviyo does not include a dedicated quiz builder, quizzes are usually created in a specialist platform and connected back to Klaviyo. In this guide, we’ll show you how to plan, build and publish a quiz with Odicci, sync customer answers into Klaviyo and use them in relevant segments and automated flows.
What does a Klaviyo quiz workflow look like?
A Klaviyo quiz typically integrates two platforms. Odicci is where you build the interactive experience, including questions, branching logic and personalised results. Klaviyo is where customer data is stored and used to shape what happens next.
The workflow looks like this:
Build the quiz in Odicci → collect customer answers and contact details → sync the selected data to Klaviyo → create segments and automated flows → deliver more relevant email and SMS journeys
For example, a skincare quiz might ask about skin type, primary concern and preferred routine. Odicci can use those answers to show a personalised recommendation, while Klaviyo receives the selected preferences and result data for future segmentation and follow-up.
Planning both sides of the workflow together is important. Each question should help shape the quiz result, enrich the customer profile or influence a later Klaviyo journey. This ensures the quiz provides immediate value to the customer while giving your team data it can use.
How to create a Klaviyo quiz with Odicci
Step 1: Choose your quiz goal and format
Start by deciding what you want the quiz to help customers do. You might want to recommend the right product, identify a customer profile, test their knowledge, or guide them towards the most relevant next step.
Once the goal is clear, choose the Odicci quiz format that best supports it. A Product Quiz works well for recommendations, while a Profiler Quiz can match customers to a profile, collection, or experience based on their preferences. Knowledge and Logic Quizzes are better suited to educational or challenge-led journeys.
Keep the experience focused on one main outcome. This makes the quiz easier to complete and gives you clearer data to activate later in Klaviyo.
Step 2: Plan your questions, answers and outcomes
Next, map out the customer journey before building it. Decide what you need to learn, which answer options will be useful, and what result each participant should receive.
Every question should do at least one of the following: shape the next question, influence the personalised outcome, or collect data you plan to use in Klaviyo. Avoid asking for information that will not affect the experience or future follow-up.
Keep the journey short, easy to understand, and rewarding to complete. A clear recommendation or profile result gives customers a useful reason to share their preferences.
Step 3: Build and brand your quiz in Odicci
Now you can turn your plan into an interactive experience in Odicci Studio. Add each question to the journey, create answer choices, and use frames to organise the quiz into clear, manageable steps.
You can then apply your brand fonts, colours, imagery and tone of voice. Visual answer choices and a clear progress bar can make the experience more engaging and show customers how far they have left to go.
At this stage, focus on building the questions and the overall experience. You will connect the answer paths to personalised results in a later step.
Step 4: Add lead capture and consent
Add an email or SMS capture point where customers have already seen enough value to continue. For many quizzes, this works well just before revealing the personalised result.
Keep the form simple and clearly explain what customers are signing up to receive. Email and SMS consent should be presented separately from quiz participation, so customers understand how their details will be used.
Step 5: Connect Odicci to Klaviyo
To connect your Odicci quiz to Klaviyo, open Integrations, go to Marketing & CRM, then select Klaviyo. Enter the required API key and save the connection.
Once connected, you can configure how Odicci sends customer details, quiz answers and result data to Klaviyo. This eliminates the need to export responses and upload them manually after each campaign.
For detailed API setup instructions, you can also follow the Odicci Klaviyo integration guide.
Step 6: Map quiz answers to the right Klaviyo data
Next, decide which quiz fields to send to Klaviyo and give each a clear, consistent name. Preferences such as product interest, profile type or budget can enrich the customer record, while quiz completion can be tracked as an event.
Use the Lists API to add participants to a selected Klaviyo list. Use the Events API to update profiles or trigger more personalised flows based on quiz activity and mapped answers.
Only send data your team plans to use. A smaller set of well-structured fields is easier to manage, segment and activate later.
Step 7: Create personalised quiz results and recommendations
Once the questions are ready, connect each answer path to the most relevant result. This could be a customer profile, product category, routine, collection or piece of content.
For example, an Offshore quiz participant might receive The Coastline Drifter profile based on their surfing location, values and preferred style. The result page can then explain why the profile fits and guide them to a relevant collection.
Keep the next step clear. A single, focused CTA, such as Shop the Collection or Explore Your Recommendations, is usually more effective than presenting too many options at once.
Step 8: Choose where and when the quiz appears
Choose a publishing option that aligns with the customer journey. In Odicci, you can display the quiz as a popup, embed it on a webpage using an iframe, or share it via its own campaign link.
A product or profile quiz may work well on a category or discovery page. A gift finder could be shared via email, paid campaigns, or a seasonal landing page, while a popup can introduce the experience to visitors on selected pages.
Place the quiz where customers are most likely to need guidance, rather than simply where it receives the most visibility.
Step 9: Turn quiz data into Klaviyo segments and flows
Once quiz data reaches Klaviyo, use the answers and results to build more relevant audiences. You could create segments based on profile results, product interests, budget, experience level, or the problem the customer wants to solve.
The quiz provides an immediate result. Klaviyo allows you to keep using those insights across personalised email and SMS journeys after the customer leaves the results page.
Step 10: Test and publish your Klaviyo quiz
Before publishing, complete the quiz several times with different answers. Check that every path leads to the correct result and that the experience runs smoothly on both desktop and mobile.
You should also confirm that contact details, consent, quiz answers and events are received correctly in Klaviyo. Test both a new contact and an existing profile, then verify that the correct segment or automated flow is triggered.
Once the full journey works as expected, publish the quiz in Odicci and add it to your chosen website, campaign or customer touchpoint.
Ready to build your Klaviyo quiz?
A successful Klaviyo quiz should be easy for your team to manage, useful for customers to complete, and ready to support more personalised journeys after the result.
With Odicci, you can build branded, interactive quiz experiences, connect customer answers directly to Klaviyo, and use those insights across your segments and automated flows.
Explore the Odicci platform to see how the experience works, or book a demo to discuss the right quiz journey for your brand.
FAQs
1. Do you need coding to create a Klaviyo quiz with Odicci?
Depending on how you publish the quiz, you may still need to add an iframe or the Odicci script to your website. Connecting Klaviyo requires the relevant API credentials, but the integration itself is configured within Odicci.
2. Can an Odicci quiz automatically trigger a Klaviyo flow?
You can then personalise the follow-up using mapped answers or quiz results, for example by sending different product recommendations, educational content or result emails to different customer profiles.
3. Should quiz answers be sent to a Klaviyo list or as events?
Many brands use both approaches: a list for subscription management and events, or mapped profile data for segmentation and automation. The right setup depends on how you plan to use the quiz answers.