Adding a pop-up to your Shopify store sounds simple, until you’re juggling theme settings, app options, and the worry that you’ll annoy visitors rather than convert them.
If you’re searching for how to add a pop-up on Shopify, you’re likely trying to grow your email list, recover abandoned shoppers, or promote an offer without touching code. This guide will help you choose the right pop-up type for your goal, then walk you through the quickest ways to get it live, including a step-by-step setup using one of the best Shopify pop-up apps.
Sounds good? If so, let’s see how to add a pop-up to your Shopify store!
What type of Shopify pop-up should you use?
Pop-ups work best when they match a real shopper moment. Start by choosing the type that fits your goal, and then focus on design and timing.
| Shopify pop-up types and when to use them | |||
|---|---|---|---|
| Shopify pop-up type | Best for | When to show it | What it usually says |
| Welcome pop-up | First-time visitor email capture | After a short delay on first visit | “Get 10% off your first order” |
| Discount pop-up | Converting hesitant shoppers | After viewing 1 to 2 product pages | “Here’s a code to try us today” |
| Exit-intent pop-up | Reducing bounce and cart abandonment | On exit intent (desktop) or scroll up (mobile) | “Before you go, want free delivery?” |
| Upsell pop-up | Cross-sell and bundles | After add-to-cart or on cart page | “Pair it with this best-seller” |
| Countdown timer pop-up | Creating urgency for time-limited promos | During a flash sale or seasonal drop | “Ends tonight at midnight” |
| Spin-to-win pop-up | Growing your list with higher engagement | Early in the session, after light browsing | “Spin to reveal your reward” |
| Instant win pop-up | Quick engagement without friction | After a short delay or on key landing pages | “Tap to see if you’ve won” |
| Survey pop-up | Zero-party data and smarter segmentation | After browsing, or post-purchase | “Help us recommend the right fit” |
| Back-in-stock pop-up | Capturing demand for sold-out items | On out-of-stock product pages | “Get notified when it’s back” |
The quickest way to add a pop-up on Shopify
Of course, you can build a pop-up from scratch with code. With AI tools now, it’s easier than ever to describe what you want, generate the HTML (and styling), and paste it into the right place in your Shopify setup. If you’ve got the time and you’re comfortable testing properly, that route can work.
But if you don’t code, or you simply don’t have the time to build and maintain a pop-up from scratch, installing a dedicated pop-up app from the Shopify App Store is usually the fastest, most stress-free option. You’ll get ready-made templates, simple customisation, and launch in minutes rather than days.
Here are some tips for choosing your Shopify pop-up app:
How to choose a Shopify pop-up app
- Make sure it’s genuinely mobile-first. Mobile pop-ups can drive 36% more conversions than desktop, so the editor, layout, and close behaviour need to be excellent on mobile.
- Choose strong triggers and timing controls. You want flexibility like scroll, exit intent, and click-triggered pop-ups, so you can match the message to intent.
- Prefer built-in A/B testing. A/B testing pop-ups can increase click-through rates by up to 26%, so testing should be easy, not a “later” task.
- Choose an app with ready-made templates for common scenarios. A solid template library lets you launch faster and spend more time optimising rather than building from scratch.
- Look for high customisation without needing code. You’ll want control over fonts, colours, spacing, images, and mobile layouts so the pop-up feels like part of your brand, not a random add-on.
Still not sure how to choose the right one? No worries. We’ve rounded up the 10 best Shopify pop-up apps for 2026 here: The 10 Best Shopify Pop-Up Apps to Boost Sales in 2026. Read this article, and I promise you’ll find the Shopify pop-up app that best suits your needs.
Step-by-step: how to add pop-ups to your Shopify store
Step 0: Decide your pop-up goal first
Before you touch any templates, get clear on the “why”. Are you trying to grow your email list, recover abandoned visitors, promote a limited offer, or promote a best-seller?
Pick one primary goal per pop-up. This keeps the message focused, the design cleaner, and the results easier to measure.
Step 1: Install the Odicci Shopify app
Go to the Shopify App Store, search for Odicci, and install the app on your store.
Once installed, follow the prompts to connect Odicci to Shopify. It’s a quick setup, and you’ll be ready to create your first pop-up without touching any code.
Step 2: Choose your pop-up game type, pick a template, and create a campaign
Now for the fun part. In Odicci, choose the pop-up format that fits your goal. That might be Spin to Win, Instant Win, a mini-game (memory, drop, jump), or a digital calendar if you’re running a seasonal campaign.
You could design your interactive pop-up from scratch, or you could head to the template library and pick a pop-up layout that matches the moment. Think of Valentine’s Day, Easter, Black Friday, and Christmas. You get the idea. Then create your campaign, and you’re off.
Step 3: Set your reward
Your reward is the value exchange. What does someone get for engaging?
In the first step of setting up your pop-ups, select the prize or offer for your campaign. This could be a discount, a freebie, free shipping, or different reward tiers if you want to make it more exciting. Keep it aligned with your margin and your goal.
Step 4: Customise the look and feel
This is where your pop-up stops looking like “an app” and starts feeling like your brand.
Upload your visuals, tweak the colours, adjust the fonts, and refine the copy to match your store’s tone. Small details matter here. A pop-up that feels native usually converts better than one that looks bolted on.
Step 5: Choose when the pop-up shows and what triggers it
Timing can make or break performance. A great offer shown at the wrong moment is still a poor experience.
Set your triggers based on intent. For example, show after a short delay, after scrolling, or using exit intent for people who look like they’re about to leave.
Step 6: Publish your campaign
Once everything looks right, preview and test it on mobile first. Check that it loads cleanly, closes easily, and that the text is readable without zooming.
When you’re happy, set the placement (email, a specific landing page, social media, or in-app) and publish your campaign. Your Shopify pop-up is now live, and you can start tracking what’s working immediately.
Next steps: launch your first Shopify pop-up
Now you’ve got everything you need to add pop-ups to your Shopify store: set a clear goal, choose a format that fits the moment, launch it, then tweak it based on what people actually do. If you’d like a simple, no-code way to turn pop-ups into genuinely engaging experiences, start with the Odicci Shopify app today!