The holiday season is incoming and marketeers around the world are currently scratching their head looking for new marketing strategies. The first one they make think of is Halloween. Halloween often involves purchasing costumes, decorations, candies, and other related items. By collecting data on what consumers are buying, how much they’re spending, and what trends are emerging, marketers can gain a deeper understanding of consumer preferences and behaviour during this holiday. Insights gained from data collected during Halloween can inform product development and innovation. By understanding which products or services are in high demand, marketers can tailor their offerings to better meet customer needs.
However, how we prepare for this creepy-themed holiday without creeping on the customer’s privacy? With the cookie apocalypse incoming, you need a new way to collect data before the holiday season starts – and fast.
What are the different kinds of data collection?
Third-party data can be perceived as creepy because it’s often collected without explicit consent from individuals and can include sensitive personal information. When businesses use such data to target users with ads or content that seem to know too much about them, it can feel invasive and erode trust. Additionally, the misuse of third-party data can lead to privacy breaches and unwanted surveillance, contributing to the unsettling feeling of being monitored without consent. This is where first and zero-party data comes in. First-party data refers to information collected directly from individuals by a company about their interactions, behaviours, and preferences, often gathered from their own platforms and channels. Zero-party data refers to intentionally and proactively shared personal information by users to a company, typically through explicit interactions or preferences, fostering more personalised and transparent experiences. Both types of data gathering are more ethical and safer than third party data cookies and are both taking over the data collection world.
Why is it important to collect data for your marketing during holiday seasons like Halloween?
Holidays like Halloween are festive and engaging for customers, and incorporating interactive elements can enhance the customer experience, drive engagement, and ultimately lead to increased sales and brand loyalty. The data collected during Halloween can provide insights into broader seasonal patterns and trends. This information can be used to inform marketing strategies for other holidays and events throughout the year.
The interactive Marketing Hub is an all in one platform that provides multiple methods for data collection. Whether its a quiz, gamification, rewards or advocacy, we can provide a marketing strategy that will engage your target audience whilst also collecting valuable first and zero-party data.
How can Odicci help with Data Collection methods?
Check out Hotel Chocolat’s ‘Find Your Chocolat Love Match’ quiz, launched on multiple channels such as email, social media, their website and in-store. This quiz builds upon Hotel Chocolat’s bond with their audience, it gave them access to valuable insights on their customer’s preferences and dislikes.
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