Reward's for those who really deserve it - How Blue Light Card use gamification to reward our public sector services.
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Gamification will revolutionise your marketing...
Blue Light Card are the UK’s leading discount provider for the emergency services, NHS, social care sector and armed forces. To celebrate 999 day, Blue Light Card launched a ‘tap to reveal’ – available via the BlueLight app and intergrated with Braze. Members can tap to reveal the prize inside the present and win huge discounts at Bill’s Restaurants, Greene King, Deliveroo, Candy Kittens, PizzaExpress and more – with the grand prize being a car.
Gamification enhances user engagement, driving both customer loyalty and conversion rates. By incorporating rewards, brands can create a more interactive and enjoyable shopping experience. These strategies tap into users’ natural desires for competition, achievement, and recognition, encouraging repeat visits and higher interaction levels. Additionally, gamification can personalise user journeys, making them feel more invested in the brand, which increases retention. When applied to emails, it boosts open and click-through rates by adding a layer of fun and interactivity, leading to more successful marketing campaigns.
Achieve Epic Results
With 50k entries in day one of the experience launch and 170k by the end of week one, Blue Light Card members clearly love the gamified experience. Overall, Blue Light Card were able to gain just over 2.5m entries, supercharging customer acquisition and traffic to their app. You cant argue with hard facts, gamification will always keep your brand on top.
An experience like ‘Tap To Reveal’ boosts dwell time, increases repeat usage, and creates a memorable experience that fosters brand loyalty. Additionally, it drives higher conversion rates by tying the reveal to personalised offers, discounts, or rewards, while simultaneously providing valuable data on user preferences and behaviour, which informs future marketing strategies.
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The gamification formula is simple: engage customers with interactive games that ignite their competitive spirit and motivate them to take action. Think leaderboards, tap games, quizzes or refer a friend – each of these elements can elevate the customer journey and leave a memorable impact on your audience.
By using a ‘Tap To Reveal’, Blue Light Card engage and retain their target audience. A ‘Tap To Reveal’ experience in an app offers several benefits, enhancing user engagement and interaction. By introducing an element of curiosity and anticipation, it encourages users to actively participate, making the experience more enjoyable and immersive. This interactive design technique taps into users’ desire for discovery, creating a sense of reward when they unveil hidden content or rewards, boosting satisfaction.
Additionally, “tap to reveal” can help break up large chunks of information, making content more digestible and engaging. It also adds a layer of personalisation by allowing users to control the pace at which they explore, leading to higher retention and deeper connection with the app.
This Blue Light Card experience was launched on the app and advertised via email and social media. Customers can find the experience through the social media post or emails and then play it on the app. This results in more customers using the app and supercharged sales.
Furthermore, this experience enables the brand to collect valuable zero-party data which is also sent to our partner braze to help with the CRM part of the experience. This enables Blue Light Card to improve future experiences and get to know their customers better.
Why Choose Odicci?
Odicci is an all-in-one gamification platform where e-commerce comes to life. With access to quizzes, games, rewards and advocacy experiences, your marketing will reach new levels and you will be guaranteed to acquire, engage and retain your target audience.
Don’t miss out, request a demo today to find out more about we can incorporate interactive, gamified experiences into your brands marketing.