customer loyalty
Customer Loyalty

Gain a Gold-Medal Worthy Customer Loyalty Solution This 2024 Olympics

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You know that adrenaline rush you get when an olympian crosses that finish line or breaks a world record? Imagine if you could insert that feeling into your customer journey....

Well you can! Customer loyalty is a strategic asset that goes beyond immediate sales. ..

In the competitive landscape of retail, Customer Loyalty is a key factor for sustained success. By using The Interactive Marketing Hub, you can use interactive experiences to boost customer engagement and in turn customer loyalty. 

By borrowing elements from the gaming world, discover new ways to engage customers, foster loyalty, and ultimately boost the overall value of your customer base. 

Leverage gamified experiences to create dynamic and enjoyable customer experiences. By turning shopping into a game, brands can tap into the intrinsic human desire for competition, achievement, and rewards.

The 2024 Olympics is incoming, and you need to be prepared to leverage this massive sales opportunity. Use the Interactive Marketing Hub to create experiences that will surprise and delight your target audience. 

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The world is gearing up for the highly anticipated 2024 Olympics, and businesses have a unique opportunity to capitalize on this global event to enhance customer engagement and loyalty. In the digital age, where consumers are bombarded with information, creating memorable and interactive experiences is key. This blog explores how quizzes, games, rewards, and advocacy can be powerful tools to guide customers through an exciting journey during the 2024 Olympics, fostering brand loyalty in the process.

Elevating Customer Loyalty...

Quizzes: Engaging Minds and Building Connection

Quizzes are an excellent way to tap into the Olympic spirit and engage customers on a personal level. Create fun and relevant quizzes related to the Olympics, allowing customers to test their knowledge about the event, athletes, and host city. Incorporate brand-related questions subtly to reinforce your association with the games. Shareable results and leaderboards can foster friendly competition among customers, creating a sense of community around your brand.

Hotel Chocolat used Odicci’s quiz module to create their always on ‘love match’ profiler quiz. This quiz is not only a fun element in their customer journey but also a valuable tool for Hotel Chocolat’s customer acquisition and zero-party data collection. 

‘Love Match’ has become a key part of Hotel Chocolat’s marketing strategy. The quiz represents their main mission – finding their customers the perfect chocolate for them – hence why this experience has been launched across multiple marketing channels such as in store via QR codes, on their website and via emails. 

Games: Transforming Engagement into Entertainment

Interactive games are a fantastic medium to transform passive spectators into active participants. Develop Olympics-themed games that users can play on your website or mobile app. From virtual sports challenges to trivia games, the possibilities are vast. Integrate social sharing features to encourage users to challenge their friends and share their achievements. The more time customers spend interacting with your brand through games, the stronger their connection becomes. 

Funko’s ‘Pin Ball’ gamified experience is a perfect example of branding using gamification to not only add fun elements into their ecommerce but also collect valuable zero- and first party data.

olympics

Rewards: Incentivising Loyalty

During the 2024 Olympics, take advantage of the heightened enthusiasm by introducing special rewards and promotions. Offer exclusive discounts, limited-edition merchandise, or even Olympic-themed products for customers who engage with your quizzes and games. Implement a tiered reward system based on participation and achievements to encourage continuous interaction. This not only boosts short-term sales but also establishes a sense of appreciation and reciprocity.

ASDA‘s Spin To Win experience rewards their customers and boost customer engagement and customer loyalty to their rewards app. ASDA has recently achieved over 13 million entries on their September Spin to Win experience, boosting engagement with Eagle Eye and are continuing to achieve over 4.5m entries on their current Christmas tap to reveal experience. 

The experience is available on the Asda Rewards app, boosting engagement and delighting their target audience.

customer loyalty

Advocacy: Turning Customers into Brand Ambassadors

Advocacy is a powerful force that can propel your brand to new heights. Encourage customers to share their quiz results, game achievements, and rewards on social media platforms. Implement referral programs where customers can earn additional benefits for bringing in new participants. By leveraging the social aspect of the Olympics, you can turn your customers into passionate advocates, creating a ripple effect that expands your brand’s reach and influence.

Science In Sport implemented a refer a friend experience into their website using the Odicci Interactive Marketing Hub. This sparked a boost in their customer acquisition and retention.

The brand has introduced our Refer a Friend feature as an always-on experience on their website.

This interactive refer-a-friend experience allows loyal customers to refer a friend easily and efficiently – all they have to do is register. This provides Science in Sport with not only new customers but also valuable data on their target market.

In the midst of the 2024 Olympics, businesses have an unprecedented opportunity to connect with customers on a deeper level. By integrating quizzes, games, rewards, and advocacy into your customer engagement strategy, you can create an immersive experience that not only captures the excitement of the games but also strengthens the bond between your brand and its customers. Embrace the spirit of the Olympics to not just promote your products or services, but to become an integral part of your customers’ journey, fostering long-lasting loyalty.

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