Always-On Experience's

Find out how FatFace Achieved a +855% CTR Using Odicci

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In the dynamic landscape of retail, Customer Engagement has become a crucial factor for success.

Brands are constantly seeking innovative ways to connect with their customers on a deeper level. A brand that has embraced this ethos is FatFace, a popular British clothing retailer known for its quality apparel and accessories.

In their pursuit of enhancing Customer Engagement, FatFace worked with Odicci to create a unique Always-On birthday experience that would resonate with their audience. Leveraging Odicci’s Interactive Marketing Hub, FatFace devised a Tap-To-Reveal birthday experience that captivated customers and added significant value to their brand.

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Always-On interactive experiences offer significant value by fostering continuous Customer Engagement, enriching Data Collection strategies and supercharging Customer Loyalty. 

By using Odicci’s always-on experiences, businesses are empowered to acquire, engage and retain customers. Odicci clients strengthen their customer journey using quizzes, giveaways and much more, resulting in elevated Customer Loyalty. 

Furthermore, by enriching their Zero- and First-Party Data Collection and using that to create targeted marketing campaigns, brands can further maximise their ROI by increasing sales long-term. 

By creating an experience that is constantly running, you are constantly engaging your customers, saving you time and money. 

 

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The Solution

FatFace aimed to have an experience that would surprise and delight Customers when their birthday came around. Their first step was to enrich their data collection using Odicci’s gamified Zero-Party Data experiences, allowing them to find out the birthdays of their target audience.   By launching a tap-to-reveal experience, sent out via email, FatFace supercharged Customer Engagement and Customer Loyalty.  Upon opening the email sent to them on their birthday, customers are greeted with a special message prompting them to tap on the screen to reveal a personalised surprise. This surprise could range from exclusive discounts to offers on new products, creating a sense of excitement and anticipation for the customer.

FatFace

FatFace’s second step was to launch a Tap-To-Reveal experience, sent out via email, rewarding their target audience supercharging Customer Engagement and Customer Loyalty. 

Upon opening the email sent to them on their birthday, customers are greeted with a special message prompting them to tap on the screen to reveal a personalised surprise. 

This surprise could range from exclusive discounts to offers on new products, creating a sense of excitement and anticipation for the customer.

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Engaging and Retaining Customers

By leveraging Odicci’s platform, FatFace was able to seamlessly integrate this birthday experience into the emails sent out to customers, ensuring a consistent and immersive engagement for their customers. FatFace’s target audience are reminded of and rewarded by the brand on their special day, leaving a lasting impact and driving forward Customer Loyalty.

The Tap-To-Reveal birthday experience not only served as a delightful gesture for customers but also delivered tangible benefits for FatFace:

  1. Enhanced Customer Loyalty: By acknowledging and celebrating their customers’ birthdays in a meaningful way, FatFace strengthened the emotional connection with their audience, fostering long-term loyalty and advocacy.

  2. Increased Engagement and Sales: The element of surprise and personalisation inherent in the Tap-To-Reveal experience encouraged customers to actively engage with the brand, leading to higher conversion rates and increased sales.

  3. Enriched First-Party Data Collection: Through the Odicci platform, FatFace gained valuable insights into customer behaviour and preferences, allowing them to further personalise their marketing efforts and tailor future experiences to individual tastes.

  4. Brand Differentiation: In a competitive retail landscape, offering unique and memorable experiences sets FatFace apart from their competitors, reinforcing their brand identity and positioning them as innovators in customer engagement

 

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The Results

By utlising an always-on Odicci interactive experience within their marketing, FatFace has achieved an incredible 259% Revenue Increase, an 855% CTR Increase and an Open Rate Increase of 19.47%. 

Due to Odicci providing FatFace with innovative gamification, the brand has surprised and delighted their target audience on a special day. This experiences runs all year round for FatFace, meaning that they are constantly boosting sales, boosting engagement and enriching their data base. 

Odicci’s Interactive Marketing Hub is an extremely valuable and irreplaceable tool to have in your marketing asernal. 

Don’t miss out on gamified experiences that engage and retain your audience, request a demo today.

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