Zero-party data — information customers choose to share with you — is the key to delivering truly personalised marketing. In this course, you’ll discover how to use Odicci’s quizzes, surveys, and profiling tools to capture rich preference data that boosts engagement and fuels your CRM campaigns.

We’ll guide you through selecting the right template, crafting questions that drive completions, personalising outcomes, and mapping responses directly to your CRM or marketing automation platform. By the end, you’ll know exactly how to design data capture experiences that customers love — and that your marketing team can act on instantly.