The Christmas season serves as a critical period for b2c marketing, driving significant sales, attracting customers, and boosting retention. Strategic planning and preparation are needed for this season to maximise revenue and capitalise on the heightened consumer demand.
By using the Interactive Marketing Hub, you have access to our efficient and engagement boosting Advent Calendar experiences. Last year, our clients made amazing use of our advent calendar feature and all raised thousands in revenue. The Advent Calendar feature allows you to engage with your audience in a fun and interactive way. It creates a sense of anticipation and excitement as users open a new window or door each day leading up to Christmas. By providing a daily interactive experience, capture the attention and interest of your customers, encouraging them to return to the calendar regularly.
What are the benefits of using an interactive advent calendar?
Building brand loyalty: An advent calendar can be an effective tool for building brand loyalty and fostering a positive relationship with customers. By offering daily surprises, such as exclusive discounts, special offers, or unique content, a brand can show its appreciation to existing customers and attract new ones. This gesture of giving back during the holiday season can help strengthen the bond between a brand and its audience.
Showcasing products or services: An interactive advent calendar provides an opportunity for the brand to showcase its products or services in a creative way. Each day’s content can feature a different product highlight, behind-the-scenes footage, customer testimonials, or informative videos. This allows the brand to generate interest, educate customers about its offerings, and potentially drive sales during the Christmas season.
Generating buzz and social media presence: An interactive advent calendar can create buzz around the brand and its Christmas campaign. People enjoy sharing their experiences and discoveries on social media platforms, and an engaging advent calendar can generate user-generated content and increase brand visibility. Users may share their excitement, post about their daily interactions with the calendar, or participate in giveaways and contests related to the advent calendar, thereby amplifying the brand’s reach and social media presence.
- Differentiation and competitive advantage: During the Christmas season, numerous brands are vying for customers’ attention and purchases. By implementing an interactive advent calendar, a brand can stand out from its competitors and differentiate itself. It offers a unique and memorable experience that sets the brand apart, making it more likely to be remembered and preferred by customers when making purchasing decisions.
Umberto Giannini – 12 Days of Hair Love
12 days of hair love in the build up to Christmas – an amazing way to get Umberto Giannini customers engaged and buying from the brand during the holiday season.
Vieve – The 12 Days of Vievemas!
Rewards and discounts, what is there not to like? Vieve surprised and delighted their audience using our advent calendar feature.
An excellent way to bring forward Christmas elements into their marketing whilst also boosting sales and conversions at such a crucial time for retail.
This experience was put out on multiple channels including their website and social media – improving their reach and differentiating Vieve from their competition.
Space NK – 25 Days Of Beauty Prizes
This experience achieved an outstanding boost in engagement and conversions for SpaceNK’s online stores.
An excellent way of rewarding customers for engaging with the site and keeping them coming back for more.
Why partner with Odicci this Christmas?
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