The spookiest month of the year is upon us. Since you’ve landed here and you must have started planning your Halloween marketing campaigns already.
The prevalence of Halloween traditions such as wearing costumes, trick-or-treating, carving out pumpkins and have led to large amounts of consumer spending. This spending has been increasing annually and is forecasted to reach a total of 419 million British pounds in 2018.
Halloween means big business for retailers and estimate last consumers spent £421m on all aspects of the celebration. This year, growing consumer interest means that spend is likely to be £443m, a growth of around 5.2%. Brands that want to cash in will have to out-trick their rivals and treat their customers.
Here are 10 interactive experiences that will boost engagement and increase your conversation rates!
Tap The Ghost
The tap the ghost experience is an exciting manner to boost traffic to your website. The experience enables your audience to have fun and potentially get rewarded for participating in the activity.
Tap The Pumpkin
Games like spinning wheels are great at grabbing the user’s attention. The interactive experience will not only help you grow your email list, improve conversions and lead capture.
The Halloween quiz is all about fun. It’s light-hearted from the start and the quiz questions are enjoyable. This fits with the general idea of the quiz, which is perfect, and led to a very strong conversion rate.
Halloween Profiler Game
odicci’s customer module will help you to understand the softer side of your customers highlighting who they are, what they look like, their interests and wants. This insight will help you to recognise your customer’s characteristics, behaviour and trait.
Smash the pumpkin
The shake experience allows you to interact with your audience in a fun and exciting manner. Capability to think outside of the box enables you to stand out and boosted revenue.
Brands use games as an extra tool to advertise and promote their products and service. By the end of the game, the participants will have been exposed to the products quite a few times. Brand awareness will be increased, and the audience will be able to differentiate your products from the competitors.
Gamification can be a great way to attract new subscribers and keep them. With interactive elements helping to make emails more memorable and more engaging long after the initial sign-up.
Halloween Wheel of Fortune
The Wheel of Fortune experience provides the perfect platform for interacting with your audience. The experience enables your audience to start their journey your brand with fun engagements.
The purpose can be pure fun and entertainment. Lights flash, and bumpers thump as the points rack up making it easy to focus on the game and lose track of everything else. Pinball experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.
Halloween Selfie Experience
If you are a cosmetics brand, you can encourage your visitors to make a Halloween makeup. Create a photo contest in which your visitors will share the photo of their makeup with your products.
Encourage your community to vote for the most beautiful makeup and reward the winner. An original way to promote your products!
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