Christmas Gift Profiler

Need help finding the perfect gift? We’re here to help.

The holiday season is quickly approaching, which means it’s time to start thinking about gifts for your loved ones. But, finding the perfect gift can be challenging. So many options and you want to make sure you buy them a Christmas gift that is going to put a big smile on their face. This should be an easy task, but often brings on unwanted stress.

Here’s where interactive marketing comes into play. Interactive modules like Odicci’s Profiler can help your customers easily find the perfect gift they’re looking for, just by answering some questions on their style, likes, favourite items (the opportunities are endless and completely up to you!). Then, they receive a custom profile based on their responses. Interactive marketing techniques are an increasingly effective way to engage customers and prospects with your brand and capture data.

People’s shopping habits have changed and the number of online shopping purchase in on the rise, especially during the holiday shopping months of November and December. In fact, 25% of all holiday shopping occurs online and 40% of all Christmas sales occur within 15 December and 24 December, with the busiest shopping day being the Saturday before Christmas. Now that you know where your customer’s will be shopping during that time period, you have a great opportunity to be able to connect with them and enrich your customer database.  

The new Profiler module (just launched!) incorporates both data capture and enrichment. Customers are asked a few questions and then a profile is created based on the customer’s responses. The Profiler is a simple and fun way to engage customers and prospects, convert them into leads by providing suggestions, and profiling their interests for future marketing campaigns. The best part is, your customers don’t feel like they’re handing over data, but participating in an enjoyable experience that is giving them actionable results.

How does it work?

  1. Introduction frame to grab attention
  2. Data capture frame – name, email, etc.
  3. Questions to help profile the respondent
  4. Results frame with your profile

The Profiler module isn’t just for Christmas! It can also be used as an evergreen campaign to help you profile your customers all year long. Create the questions and profiles once, and its completely scalable to withstand the test of time.

Interested in learning more about the Profiler? Reach out to [email protected] for more information.

Beach Clean Up

Life’s a [Clean] Beach.

To kick off August, the Odicci took some time to get out of London and give back to the environment. We travelled down to Brighton to do some team building with a purpose.

We got together as a team to pick up trash at the beach in Brighton, near the Brighton Palace pier. This beach clean-up was not only a great way to enjoy the outdoors and do a team building activity, but also left a positive vibe among the team from helping reduce pollution in the area.

What exactly is a beach clean-up? It’s essentially a volunteer activity done by anyone from companies, to families, friend groups, local community groups, or anyone looking to make a difference. Volunteers gather to collect trash along coastlines all around the world to help keep beaches clean from materials that could cause harm to the local marine life and the environment – making the beach a nicer and cleaner place for everyone!

Why do it? For humans, being near water can boost creativity, and lower stress and anxiety, but it’s not just us that benefit from it. Marine animals depend on our beaches to be safe and clean so they have a healthy beach ecosystem to live in.

Local Brighton groups like SEA LIFE Brighton, Pier 2 Pier, Brighton & Hove City Council all coordinate frequent beach clean-ups as an opportunity to do large scale cleaning of the beaches. But, as part of Odicci’s ongoing mission to be environmentally friendly, we didn’t want to wait for the next organised beach clean-up in order to help out! So, we grabbed our bin bags and gloves and went out on our own.

Egg-sellent News for Retailers this Easter

Easter eggs cute bunnies. Funny holidays decoration

As a major event in the UK retail calendar, Easter is a key opportunity for retailers to encourage purchases and run price promotions. Given that it is the longest bank holiday of the year, with most people having Friday and Monday off from work, Easter has quickly become a huge spending event for UK customers, with the largest being Christmas.  

Bristish retailers and businesses can expect spending in a variety of verticals, not just confectionery items and gifts. In 2018, high-end luxury and apparel/accessories together drove 64% of sales during the Easter season, according to research from Rakuten Marketing. Consumers are using this extra time off to both browse around for deals on holiday items and gear up for the warmer weather ahead. 

Implementing a seasonal campaign with reveal marketing experiences is a great way for retailers to generate more leads, expand their email list, drive more traffic to sites and stores and increases conversions. On odicci’s content platform, users can create, test and measure engaging interactive experiences with no development skills required and can be published within hours instead of weeks. Easter has increasingly becoming a peak time for generating sales, therefore, retailers should focus on pushing out fun and engaging experiences with offers that entice consumers to purchase during this key period. 

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