Ryman increased customer engagement using odicci’s platform.

Were you aware that odicci’s platform allowed Ryman to have their revenue doubled through engaging communications? The user-friendly platform enabled the brand to benefit improved and insightful information from its customers.

Ryman, Odicci, Ometria and Astound Commerce recently got together for a virtual fireside discussion. We discovered how Ryman is currently weathering the storm by focusing on creating great customer experiences with the support of their current agency and technology partners. 

Webinar link: https://pages.ometria.com/webinar/ometria-odicci-ryman/

Ryman’s approach to customer marketing before Covid-19

Phil Turner – Naylor, Head of Marketing at Ryman, told us about their robust email marketing programme focused on product and price, this was the main customer marketing strategy alongside acquisition campaigns to grow the customer database.   

The ‘Everyone’s a Winner’ acquisition campaign hosted by odicci is an interactive and reward based experience that will typically see a higher opt-in rate when compared to traditional signup boxes. Furthermore, 80% participation rate was driven from offline sources.

Luam Mesfun, Customer Success Manager from Ometria explained that segmenting newly acquired customer data via the source of sign up, they were able to deliver truly personalised messaging which has seen a positive response.

How the Covid-19 has impacted the brand’s marketing strategy

With all physical stores having to close, Phil explained that Ryman has had to adapt to a website only business, it was therefore important to ensure the primary objective was to be useful and helpful to their customers.

This was achieved by delivering, timely, relevant and inspired customer communications which provided added value and at times emotionally led content to provide assistance to their customers with setting up their home office, or ideas to help entertain the children with activities  This change of approach has seen revenue attributed to email communications double and interestingly with no incentives provided.

Victoria Manning, Head of Customer Success at Odicci, shared the results from the Personality Profiler, an interactive experience to encourage customer engagement, at the same time collecting valuable zero party data that is now used in the customer welcome programmes that are delivered by Ometria.

Ryman’s future plans for customer engagement

So what next for Ryman and what positives can be taken from this time?

Phil commented that “Customer shopping habits will have changed, probably forever and will need to be nurtured, the brand strategy will be to continue keeping the Customer at the heart of everything we do and thus delivering helpful, inspired personalised comms to drive customers back to Ryman and be their destination of choice’’.

Victoria outlined plans to drive more ‘always on’ experiences to further drive customer retention and the collection of rich customer data that will continue to drive personalised and relevant communications to the Ryman customer database. Luam shared the post-purchase campaign that is soon to be implemented that will be heavily segmented based upon purchase category with the focus to drive repeat purchase.

Final Thoughts

An interesting and topical discussion from Ryman,  a leading UK retailer which has recognised the need to adapt in these fast moving times, to become more resourceful and agile at the same time to ensure a seamless customer experience with consistent brand messaging across all channels.   Our thanks to Phil, Luam and Roxanne for taking part in this webinar.

Want to know more about odicci and how we can support your customer marketing strategies, get in touch at  [email protected]

odicci expands on ISO27001 certification

Odicci is the first ZERO-Party Data platform to achieve the ISO/IEC27001 certification. It reinforces the commitment to the highest standards of information security and data protection.

Odicci, a leader in interactive customer engagement, today announced that interactive engagement platform was awarded the ISO/IEC27001 certification. 

The ISO/IEC 27001 certification displays that odicci has met the complex international standards in ensuring the privacy, confidentiality, integrity and availability of the entire odicci customer engagement platform.

‘’We know that every customer engagement and data collection decision we make has a security component to it, and our customers and their data is at the forefront.’’ – Jacques Prothon (Odicci CEO)

Odicci’s customer engagement platform enables users to create interactive experiences to build strong relationships and loyalty with new and existing customers. Now with the ISO/IEC 27001 certification, we have a compliance commitment to monitor the best practises through repeatable processes including data transmission, logging, storage access controls operations and tracking of threats, and continuous improvement.

We are setting the standard of thriving for the excellence and our strategic investment in maintaining a robust engagement platform and the completion of this internationally recognised certification process illustrates our dedicated commitment to security and the protection of customers data.’’ – Jacques Prothon (Odicci CEO)

ISO/IEC 27001:2013 is an Information Security Management System (ISMS) standard announced in October 2013 by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).The standard guarantees that corporations have established methodologies and a framework of business and IT processes to support identify, manage, and reduce risks.

More information about this standard can be found at https://www.iso.org/isoiec-27001-information-security.html.

Christmas Gift Profiler

Need help finding the perfect gift? We’re here to help.

The holiday season is quickly approaching, which means it’s time to start thinking about gifts for your loved ones. But, finding the perfect gift can be challenging. So many options and you want to make sure you buy them a Christmas gift that is going to put a big smile on their face. This should be an easy task, but often brings on unwanted stress.

Here’s where interactive marketing comes into play. Interactive modules like Odicci’s Profiler can help your customers easily find the perfect gift they’re looking for, just by answering some questions on their style, likes, favourite items (the opportunities are endless and completely up to you!). Then, they receive a custom profile based on their responses. Interactive marketing techniques are an increasingly effective way to engage customers and prospects with your brand and capture data.

People’s shopping habits have changed and the number of online shopping purchase in on the rise, especially during the holiday shopping months of November and December. In fact, 25% of all holiday shopping occurs online and 40% of all Christmas sales occur within 15 December and 24 December, with the busiest shopping day being the Saturday before Christmas. Now that you know where your customer’s will be shopping during that time period, you have a great opportunity to be able to connect with them and enrich your customer database.  

The new Profiler module (just launched!) incorporates both data capture and enrichment. Customers are asked a few questions and then a profile is created based on the customer’s responses. The Profiler is a simple and fun way to engage customers and prospects, convert them into leads by providing suggestions, and profiling their interests for future marketing campaigns. The best part is, your customers don’t feel like they’re handing over data, but participating in an enjoyable experience that is giving them actionable results.

How does it work?

  1. Introduction frame to grab attention
  2. Data capture frame – name, email, etc.
  3. Questions to help profile the respondent
  4. Results frame with your profile

The Profiler module isn’t just for Christmas! It can also be used as an evergreen campaign to help you profile your customers all year long. Create the questions and profiles once, and its completely scalable to withstand the test of time.

Interested in learning more about the Profiler? Reach out to [email protected] for more information.

Beach Clean Up

Life’s a [Clean] Beach.

To kick off August, the Odicci took some time to get out of London and give back to the environment. We travelled down to Brighton to do some team building with a purpose.

We got together as a team to pick up trash at the beach in Brighton, near the Brighton Palace pier. This beach clean-up was not only a great way to enjoy the outdoors and do a team building activity, but also left a positive vibe among the team from helping reduce pollution in the area.

What exactly is a beach clean-up? It’s essentially a volunteer activity done by anyone from companies, to families, friend groups, local community groups, or anyone looking to make a difference. Volunteers gather to collect trash along coastlines all around the world to help keep beaches clean from materials that could cause harm to the local marine life and the environment – making the beach a nicer and cleaner place for everyone!

Why do it? For humans, being near water can boost creativity, and lower stress and anxiety, but it’s not just us that benefit from it. Marine animals depend on our beaches to be safe and clean so they have a healthy beach ecosystem to live in.

Local Brighton groups like SEA LIFE Brighton, Pier 2 Pier, Brighton & Hove City Council all coordinate frequent beach clean-ups as an opportunity to do large scale cleaning of the beaches. But, as part of Odicci’s ongoing mission to be environmentally friendly, we didn’t want to wait for the next organised beach clean-up in order to help out! So, we grabbed our bin bags and gloves and went out on our own.

Egg-sellent News for Retailers this Easter

Easter eggs cute bunnies. Funny holidays decoration

As a major event in the UK retail calendar, Easter is a key opportunity for retailers to encourage purchases and run price promotions. Given that it is the longest bank holiday of the year, with most people having Friday and Monday off from work, Easter has quickly become a huge spending event for UK customers, with the largest being Christmas.  

Bristish retailers and businesses can expect spending in a variety of verticals, not just confectionery items and gifts. In 2018, high-end luxury and apparel/accessories together drove 64% of sales during the Easter season, according to research from Rakuten Marketing. Consumers are using this extra time off to both browse around for deals on holiday items and gear up for the warmer weather ahead. 

Implementing a seasonal campaign with reveal marketing experiences is a great way for retailers to generate more leads, expand their email list, drive more traffic to sites and stores and increases conversions. On odicci’s content platform, users can create, test and measure engaging interactive experiences with no development skills required and can be published within hours instead of weeks. Easter has increasingly becoming a peak time for generating sales, therefore, retailers should focus on pushing out fun and engaging experiences with offers that entice consumers to purchase during this key period. 

Christmas is in the air

As the great Billy Mack from Love Actually said it “Christmas is all around”. Every time you go out and breathe in the fresh, crisp air, the warmth and cheerful feeling of the most wonderful time of year takes over.

The festive feeling really begins when the city is lit up with Christmas lights, spreading so much cheer.  Angels, snowflakes, and Christmas trees scatter the joy in every street. As soon as decorations are in every window, you know Christmas is not far away. When the first snow starts to fall, everyone gathers around the fire and the smell of roasted chestnuts fills the air.

Finally, the first day of December is here and the wait is almost over. Nothing brings more cheer than a thoughtful Advent Calendar to count down the final days until Christmas. The joy continues with every day towards Christmas as there is a little surprise to look forward to every morning. From little presents to recipes and cheerful messages – this tradition has lived on for quite some time now.

Do you remember the joy you felt when you received your first Advent Calendar as a child? Do you remember the joy in your children’s eyes when they got a glimpse of their first Advent Calendar? Do you yourself still enjoy a little surprise every day for counting down the days until Christmas? I bet you do and I bet your customers do as well!

Especially in the digital age, it is hard to take in the holiday spirit and have some time to think about what Christmas stands for. With an online Advent Calendar, you can put a smile on every face of your customers and send some love and peace their way. Give your customers a treat for their loyalty or do something good with a charity campaign.  ODICCI helps you to create a personalised online Advent Calendar with all your desires and needs. Contact a member of our team to start creating it today.

Have yourself a merry little Christmas! Let your heart be light and your troubles will be out of sight! Spread love & peace and treat people with kindness!

Your ODICCI Team!

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