Apps are one of mobile marketing’s biggest success stories. While the launch of the iPhone in 2007 kick-started the smartphone revolution, it was the launch of Apple´s app store a year later that really triggered the shift in consumer behaviour. Ever since, brands have found apps to be a great way to engage with consumers, the app´s place on their home screen gives the brand a direct line of communication with their customers.
A Christmas campaign is one of those essential elements of your E-Commerce strategy that shouldn’t be left until the last minute. It’s time to prepare, especially given that eight out of ten Christmas shoppers look for gifts and ideas online before making a purchase, creating a significant opportunity for retailers.
The Christmas season is fast approaching. Now is the time to plan your marketing strategy and engage with your customers for peak season.
This webinar will give you insights into how you can boost your email marketing database and advise on marketing strategy for Christmas. You will learn from this webinar:
Social media is one of the most important aspects to consider on Black Friday. Every business have many deals for this day and your social media accounts like Facebook, Twitter or Instagram are the perfect way to promote those offers to your customers and drive more sale to your business. Here are 7 ideas to use on Black Friday.
Are you wondering how many people will be coming to your store this Black Friday? The digital commerce consultancy, Salmon, whose clients include Argos, Sainsbury’s or Selfridges, has predicted that Black Friday will surpass £1bn sales this year so that retailers need to take advantage this opportunity to data capture.
The main goal of email marketing is to trigger an action from the recipient. As such, one of the most, if not the most, important element of your email is your Call to Action button (CTA). These buttons are used in your website and on your landing page to guide users towards your goal conversion. CTA buttons can vary in style and size depending on your goal conversion and website style. Here are 7 examples to improve your conversion and get the most clicks out of your beautiful buttons.
Retailers are improving the online shopping experience for users in their websites but they need to find the way to reduce basket abandonment, an inevitability problem in e-commerce as it’s all to easy for shopper to lose interest, decide to buy from a competitor or back out because they are only browsing.
A very important part of your shopping cart abandonment email is about the ability to deliver a sense of trust, excitement and urgency, enabling a tangible desire to buy your product. If you follow this emotional engagement closely your ability to sell will then go up dramatically. The key components of a good shopping cart abandonment email are sender, subject line, visual reminders of the product(s), personalisation, branding and a clear call to action button.
Transactional emails are typically sent automatically and are triggered by an event such as a product purchase, request for information, or a newsletter sign up. With overall open rates averaging greater than 70%, transactional email can be used to improve conversion rates to purchase, cross-sell, or up-sell products, increase web traffic, qualify leads, and provide marketing accountability.