The Importance of Mobile Apps in Retail

Apps are one of mobile marketing’s biggest success stories. While the launch of the iPhone in 2007 kick-started the smartphone revolution, it was the launch of Apple´s app store a year later that really triggered the shift in consumer behaviour. Ever since, brands have found apps to be a great way to engage with consumers, the app´s place on their home screen gives the brand a direct line of communication with their customers.

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7 Ways To Improve Your E-Commerce Christmas Strategy

A Christmas campaign is one of those essential elements of your E-Commerce strategy that shouldn’t be left until the last minute. It’s time to prepare, especially given that eight out of ten Christmas shoppers look for gifts and ideas online before making a purchase, creating a significant opportunity for retailers.

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Maximise your email marketing this Christmas

Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now that Halloween has passed and it’s November, it’s official: Christmas season is here!

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Webinar: How to plan your marketing strategy on Christmas

The Christmas season is fast approaching. Now is the time to plan your marketing strategy and engage with your customers for peak season.

This webinar will give you insights into how you can boost your email marketing database and advise on marketing strategy for Christmas. You will learn from this webinar:

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How your business can use social media on Black Friday

Social media is one of the most important aspects to consider on Black Friday. Every business have many deals for this day and your social media accounts like Facebook, Twitter or Instagram are the perfect way to promote those offers to your customers and drive more sale to your business. Here are 7 ideas to use on Black Friday.

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How technology is changing the retail world

New technology is revolutionising the traditional store concept. We have seen striking progress in technology over the last few years and it is affecting the way customers experience retail.

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Webinar: Maximise your revenue on Black Friday

Are you wondering how many people will be coming to your store this Black Friday? The digital commerce consultancy, Salmon, whose clients include Argos, Sainsbury’s or Selfridges, has predicted that Black Friday will surpass £1bn sales this year so that retailers need to take advantage this opportunity to data capture.

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7 ways for an efecctive CTA button

The main goal of email marketing is to trigger an action from the recipient. As such, one of the most, if not the most, important element of your email is your Call to Action button (CTA). These buttons are used in your website and on your landing page to guide users towards your goal conversion. CTA buttons can vary in style and size depending on your goal conversion and website style.  Here are 7 examples to improve your conversion and get the most clicks out of your beautiful buttons.

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Social media etiquette for your business

How is your company using social media channels? Every social media platform has its own personality. Some may require more casual posts while others a more formal approach. Some social networks can be updated often every day while others need only one or two.

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The importance of Shopping Cart Abandonment

Retailers are improving the online shopping experience for users in their websites but they need to find the way to reduce basket abandonment, an inevitability problem in e-commerce as it’s all to easy for shopper to lose interest, decide to buy from a competitor or back out because they are only browsing.

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5 ways to improve your email marketing campaigns

Retailers are working to better their online strategies in order to create a better brand experience and build a relationship with customers through an ever more personalised experience.

Here are 5 ways to improve your engagement with your customers.

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The best email marketing subject lines for retail

Your subject line is the most important part of your email campaign; it is largely what determines whether your subscriber will open your campaign to reveal the wonders within.

Here are ten examples of some irresistible subject lines that could help improve your open rate.

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Increase conversion with Shopping Cart Abandonment

In 2015, business-to-consumer e-commerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. With this increase in sales also comes an increase of abandoned cart, according to most researches out of 10 shoppers 7 abandoned their carts at checkout.

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How should you build your shopping cart abandonment email?


A very important part of your shopping cart abandonment email is about the ability to deliver a sense of trust, excitement and urgency, enabling a tangible desire to buy your product. If you follow this emotional engagement closely your ability to sell will then go up dramatically. The key components of a good shopping cart abandonment email are sender, subject line, visual reminders of the product(s), personalisation, branding and a clear call to action button.

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The importance of welcome emails

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After looking at a large number of e-commerce websites using Magento, we discovered that most of them are using this basic template for welcome emails, newsletter subscription confirmation and newsletter un-subscription confirmation.

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Magento – leverage transactional emails to generate additional revenue

Blog_Post_MagentoTransactional emails are typically sent automatically and are triggered by an event such as a product purchase, request for information, or a newsletter sign up. With overall open rates averaging greater than 70%, transactional email can be used to improve conversion rates to purchase, cross-sell, or up-sell products, increase web traffic, qualify leads, and provide marketing accountability.

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