Interactive ecommerce engagement partner for THG

THG brings deep ecommerce expertise across beauty, nutrition and online retail. Together, Odicci and THG can help brands create interactive customer experiences that support product discovery, campaign engagement and the capture of useful customer data.

Partner profile

About THG

THG operates across global beauty, nutrition and online retail, with a portfolio of consumer brands and digital shopping experiences.

Together, Odicci and THG can help brands explore more interactive ecommerce journeys, spanning product discovery, campaign participation and customer preference capture.

How the partnership fits together

How Odicci and THG support interactive ecommerce journeys

THG brings ecommerce and consumer brand experience across beauty, nutrition and online retail. Odicci adds interactive experiences that help customers discover products, take part in campaigns and share their preferences.

01 Context

THG brings ecommerce experience

THG operates across beauty, nutrition and online retail, with experience in building digital shopping journeys around consumer needs.

02 Engage

Odicci creates interactive moments

Quizzes, product finders, games and rewards can give customers a more engaging way to explore products and take part in campaigns.

03 Learn

Customer signals are captured

Preferences, goals, interests and campaign interactions can support product discovery, personalisation and future customer journeys.

Together, Odicci and THG can help brands connect ecommerce journeys with interactive customer engagement and deliver useful customer insight.

Example collaboration areas

Potential ways to work together

Explore how Odicci and THG could bring interactive customer experiences into ecommerce journeys.

Product discovery

Product finder experiences

Odicci platform can help brands create quizzes and product finders that guide shoppers to relevant products while capturing useful preferences.

Campaign engagement

Seasonal ecommerce campaigns

Use games, rewards or interactive moments to encourage customer participation during product launches, gifting periods and seasonal campaigns.

Customer insight

Preference-led journeys

Capture interests, goals and product preferences to support personalisation, retention and future campaign planning.

Explore this partnership with Odicci

Speak with Odicci to explore whether Odicci × THG is relevant to your ecommerce journeys, product discovery and customer engagement goals.