September 17, 2015 admin

5 ways to improve your email marketing campaigns

Retailers are working to better their online strategies in order to create a better brand experience and build a relationship with customers through an ever more personalised experience.

Here are 5 ways to improve your engagement with your customers.

1) Make your first contact count 

You have done it, you have peaked the interest of your customer enough that they want to know more, fantastic! The first contact has to tell your customer they were right to engage.

The welcome email needs to do just that, welcome them. Surprise and delight your customer by personalising the email with their name and offering them a special gift or discount off their first purchase.

Encourage them to get to know you better with links to tailored content and exciting new lines or exciting news. This is the start of a new relationship and your customer wants to feel in the know and valued experience.

2) Take your emails to the next level

Taking your emails to the next level requires under standing your customer more. Enriching your data with Title (giving you gender) first name, Surname (allowing you to personalise) and birthday (allowing you to reward) will enable you to create relevant,tailored campaigns that are sure to catch your customers interest.

3) Tailor campaigns around holidays and events

Valentines Day, Mother’s Day, Easter, Father’s Day,Bank Holidays, Summer, Wimbledon, music festival season, Back to school, Halloween, Diwali, Christmas, Black Friday, New Year….. another day, another reason to contact your database with relevant content and drive sales.

Retailers are working to better their online strategies in order to create a better brand experience and build a relationship with customers through an ever more personalised experience.

4) Storytelling and lifestyle content

Successful email marketing campaigns often make story and lifestyle content a vital part of their email campaigns.

Customers want to feel a part of your brand and storytelling can offer them content to relate to and inspire conversation about your brand.Campaign solely focused on product sales can feel monotonous and are unlikely to capture on going engagement.

Offering tips, tricks, recipes, event information, information about what is on locally,video tutorials are all way of adding something to drive engagement.

5) Shout from the rooftops

You know your customers are engaged with your brand so don’t be afraid to keep them up to date on new lines, promotions and events.
Your campaigns are your opportunity to show your customer what they want even before they want it- just be sure to keep it relevant!
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