Les Menuires is a French ski resort, situated in the Savoy region of the Three Valleys. Making use of its stunning surrounding mountains, lakes, and landscapes, the resort hosts many activities such as hiking, fly-fishing, and buggy outings.
The business wanted to capture more data about their customers, but their initial strategy of having staff situated in different parts of the resort asking for information was proving to be unsuccessful. The strategy was partly unsuccessful as there was no incentive and data was poorly captured (wrong email addresses).
We introduced various mechanisms to capture customer data offline and the team of Les Menuires was very keen to use our shake to reveal module combined with a card distributed at point of sale and other parts of the ski resort.
On the card customers would find a unique code that could be entered into an interactive microsite. Les Menuires offered customers a chance to win prizes by shaking their phone, providing that they registered their details together with the unique code to unlock the shake.
Together with the team at Les Menuires we designed the card and microsite. The combination of a unique code printed on cards and the interactive shake to reveal module created a highly engaging experience for the audience of Les Menuires. This interactive experience was available in English and in French with automatic language recognition based on browser language.
Prizes ranged from skis, helmets, ski passes and Roc’n Bob toboggan runs. To spread winning prizes various rules were setup in ODICCI.
Les Menuires during the season distributed 50,000 cards and managed to interact with 10,327 customers – a great result with more than 20% engagement.
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