The importance of Shopping Cart Abandonment

Retailers are improving the online shopping experience for users in their websites but they need to find the way to reduce basket abandonment, an inevitability problem in e-commerce as it’s all to easy for shopper to lose interest, decide to buy from a competitor or back out because they are only browsing.

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5 ways to improve your email marketing campaigns

Retailers are working to better their online strategies in order to create a better brand experience and build a relationship with customers through an ever more personalised experience.

Here are 5 ways to improve your engagement with your customers.

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The best email marketing subject lines for retail

Your subject line is the most important part of your email campaign; it is largely what determines whether your subscriber will open your campaign to reveal the wonders within.

Here are ten examples of some irresistible subject lines that could help improve your open rate.

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