In 2015, business-to-consumer e-commerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. With this increase in sales also comes an increase of abandoned cart, according to most researches out of 10 shoppers 7 abandoned their carts at checkout.
A very important part of your shopping cart abandonment email is about the ability to deliver a sense of trust, excitement and urgency, enabling a tangible desire to buy your product. If you follow this emotional engagement closely your ability to sell will then go up dramatically. The key components of a good shopping cart abandonment email are sender, subject line, visual reminders of the product(s), personalisation, branding and a clear call to action button.